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Old 03-16-2018, 02:15 PM   #1
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Default Aston Martin Trademarks Varekai – is it For a New Lagonda?

Aston Martin has trademarked the ‘Varekai’ name in the United Kingdom and Canada, which could potentially appear under its Lagonda luxury cars marque.

The British automaker filed to reserve the Varekai name in the UK and Canada on March 6th, 2018, and also filed for the name in Lebanon, oddly, on September 6th, 2017. It’s filed as a Class 12trademark, which is for 'passengers cars, racing cars and parts therefor.'

In this case, we think Varekai is a passenger car. More specifically, we think it’s the name of the next production car to fall under Aston Martin’s Lagonda brand. In the Romani language, Varekai means “anywhere” or 'wherever' which is the perfect name for a comfortable luxury car. Additionally, Aston Martin filed a trademark in the UK for the Lagonda ‘O’ logo that was shown alongside the Lagonda Vision Concept in Geneva this month. The filing was made on March 6th – the same day the Varekai filing was made.
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