Case Study Problem, Management?
With losses still mounting, the first major issue you need to address is vehicle customization, that is, maximizing consumer choice by producing different cars with different parts for different world markets. Vehicle customization originated in 1967 when Ford’s European operations were created to design and manufacture cars just for Europe. Consequently, when Ford attempted to cut costs by creating a common “world car” to be sold in Europe and the United States, it failed. The resulting cars (yes, “cars”), one designed in Detroit and the other in Germany, were completely different except for two shared parts.